Top 37 European Sustainable Fashion Brands for Men in 2023

I’ve previously written about what it means to be a conscious or ethical consumer.  And a number of ways to become a more conscious and ethical consumer too. What follows is my ever-growing list of conscious brands making and selling ethical, sustainable fashion, eco-friendly, fair trade or natural fashion for men, in Europe.

Finding good quality ethical men’s fashion in a primarily women-first marketplace can be time consuming, but I’ve tried to make it as fast as possible to find the clothes you need in the style you want. And with so many exceptional brands in Europe, there’s no need to compromise your ethical choice by shipping from the USA or Australia.

If you want to read my Ultimate List of North American Ethical, Sustainable Eco-Friendly or Natural fashion brands, click here.

I’ll add to this list as and when I come across new brands, so if you represent or know of any brand that should be here, please email me at manbodyspirit@gmail.com

Note: We have affiliation with only a few of these companies whom we vet closely to ensure they meet our sustainable and ethical standards. We have not necessarily tried the products of all of them.

General Fashion

HANSEN Garments (Denmark)

With Nordic values and aesthetics in mind, HANSEN Garments delivers the best of Scandinavian sustainable casual suiting. Working closely with craftsmen, tailoring their designs to life, each collection comes together after careful consideration of fabrics and materials. 

Sustainability has been at the core of the company since its inception in 2010. The brand believes in clever day-to-day dressing for longevity. Each collection is connected to the previous and the next. 

The philosophy behind the brand is about investing in great garments that are both comfortable and unique. HANSEN Garments are straightforward and the collections are not tied down by any seasonal trends or categories. 

HANSEN Garments was founded in Copenhagen by Aase Hansen and Per Chrois and is now led by a small talented team from their Copenhagen flagship store which opened in 2016.

Absolutely the Bear (UK)

This UK brand offers a variety of smart clothing items that connect sustainability with everlasting pieces.

Absolutely the Bear will donate 1% of their annual profits to vetted environmental non-profits as part of the 1% for the Planet organisation. Their beautiful garments are made of natural fibres and organic cotton, and they use sustainable packaging, too.

A-Dam Undies (Netherlands)

A-Dam Undies create colorful sustainable fashion underwear and swimwear with characterful designs made from innovative materials. They use only GOTS certified organic cotton, which means it is grown without chemicals or pesticides, guarantees excellent labor conditions, and sets the highest standards in terms of social responsibility and sustainability throughout the supply chain. 

Armed Angels (Germany)

German sustainable fashion label Armed Angels produce stylish, organic and fair fashion, across T-shirts, shirts, sweats, knitwear, denim, coats and more, combining fair working conditions and sustainable, high quality materials with beautiful design.  With a focus on on modern, contemporary collections at affordable prices, their collections span men, women and childrens.

Using only sustainable materials such as organic cotton, organic linen, organic wool, recycled polyester, Lenzing Modal® and Tencel®, I have a growing collection of Armed Angels garments in my wardrobe – and can vouch for the fact that they are very well made and stylish to wear.  

Arms of Andes (Netherlands)

Producing the best cozy sweaters, t-shirts, and even boxers for winter, this label uses the finest Andean Alpaca wool to provide sustainable and comfortable pieces to last you a lifetime, all while aiming to be transparent about their supply chain and decrease their carbon footprint.

Asket (Sweden)

From t-shirts, chinos & sweatshirts, to socks, belts & beanies Swedish label Asket makes stylish mens pieces to build a flexible wardrobe of what they call ‘meaningful essentials’ that stand the test of time – both in terms of craftsmanship and design.

 The passionate team are on a mission to slow down fashion, rejecting the disposable nature of fast fashion, and encouraging shoppers to reduce their impact and be conscious of fair labour conditions.

BAM (UK)

Bamboo Clothing (BAM) launched in June 2006 with the aim to put people and the planet at its core, and to demonstrate to bigger brands that it’s possible to succeed by doing things ‘the right way’.

Bamboo is a highly sustainable plant and is becoming an increasingly popular alternative to cotton due to its superfast growing speed, requiring limited water and pesticides – making it the perfect choice for mindful fashion.

Bamboo garments are extremely soft to the touch, absorbent and comfortable, yet flexible and durable, making them a fantastic choice for almost any physical endeavour.

With styles designed with wearable wanderlust in mind, BAM boasts a fantastic range of activewear, lifestyle clothing and accessories for both men and women.

Boden (UK)

If you’re looking to enjoy some upscale fashion made in a conscious, eco-friendly manner, Boden is a great choice. Connecting plush materials with fair trade practices, Boden offers a variety of styles that are equally stylish and green. They even ship in recyclable packaging and offer a one-year quality guarantee.

Boody (UK)

The Boody Men’s line is all about the perfect eco-friendly basics made from sustainable viscose derived bamboo.

Delivering longevity, as well as those soft, durable, breathable qualities, Boody products are an affordable luxury that look and feel great. From boxers, briefs and socks to the essential white Tee, Boody for Men is the soft, sleek wardrobe staple that we all need and count on.

Brothers We Stand (UK)

With a mission “to support you in building a wardrobe of stylish and sustainably made menswear”, UK menswear store Brothers We Stand began as an ethical fashion blog, but quickly turned their subject matter expertise into an online store stocking handpicked labels from around the world that match their ethos.

All curated products meet their three key criteria of: Ethical Production, Designed to Please, and Created to Last. 

Carpassus (Switzerland)

High end menswear brand Carpasus combine style, quality and sustainability. With an impressive range of high quality shirts in unique styles to help you make a statement in the office.

Dedicated (Sweden)

Swedish company Dedicated set out to provide a positive alternative to the traditional fashion industry which is the second largest pollutant in the world, with infamously poor working conditions. And they follow through their mission with some of the toughest certification standards in the industry.

Give them a try for bold prints and striking street style across t-shirts, sweatshirts, hoodies, shirts, jackets and more.

Ecoalf (Spain)

Ecoalf was created after the birth of the founder, Javier Goyeneche’s first son – which inspired him to create a brand more aware of its impact on the planet for future generations. By integrating breakthrough technology, they create clothing and accessories made entirely from recycled materials, without actually looking like it. It is a new generation of sustainable fashion.

They offer stylish ranges across jackets, coats, knitwear, shirts, sweaters, pants, footwear and accessories like bags and washbags.

EHE Apparel (Hungary)

EHE Apparel was born in 2019 as an ethical brand which focuses on timeless pieces and everyday wear.

The goal of founder Balázs Zsálek is to keep his designs as minimalistic and ethically produced as possible. They work with small Budapest-based factories, most of which are family-owned with proud production histories and standards, also allowing Balázs to keep a close, personal eye on the creation of his pieces.

“There is a cost to clothing, so it shouldn’t be something we wear once and
throw away,” he says.

EHE Apparel is a premium minimalist brand focusing on high-quality clothing, that are timeless, modern and accessible.

Finisterre (UK)

Conceived in 2003 from the needs of hardy British surfers, Finisterre designs functional and sustainable fashion for those that share a love of the sea.

From their cliff top workshop in St. Agnes, Cornwall, the team remain true to their original design ethos of functionality and sustainability brought to life in understated style, always remaining committed to product, environment and people. 

Gandys (UK)

Gandys is an outdoor and adventure brand that likes to give back. The London-based brand makes menswear, womenswear and luggage for those with an adventureous spirit. 

Founded by brothers Rob and Paul, who lost their parents in the 2004 Asian tsunami, the tragedy inspired them to establish the Gandys Foundation, which channels business profits into helping underprivileged children with education, medication and nutrition.

goodsociety (Germany)

Denim brand goodsociety are committed to ensuring that all their activities are traceable and transparent, and all of their denim is made from 100% finest organic cotton. 

Applying the latest manufacturing technologies and refinement, they focus on making as minimal an impact on the earth as possible. They hardly use any chemicals and make sure that none of those used enter into the environment. 

KnowledgeCotton Apparel (Denmark)

Built on 50 years of family experience in design, innovation, responsible environmental practice and a passion for quality, menswear brand KnowledgeCotton Apparel follow a strict code of best-practice principles to reduce their impact on the Earth and to ensure that natural resources are treated with respect and care.

They believe that sustainable fashion is about more than just looking good – It’s about doing good too. 

Know the Origin (UK)

English brand Know the Origin are dedicated to sustainability and quality from ‘seed to garment’.

Certified by Fairtrade International, the company is extremely transparent about its good practices, and offer a beautiful range of Fairtrade and organic mens and womenswear.

Komodo (UK)

Since 1988 UK-based Komodo have been developing their styles and ethical production to offer 100% Vegan and eco-friendly contemporary clothing.
Using durable, long-lasting and breathable organic fabrics, they produce excellent t-shirts, trousers, knitwear & coats that can withstand the elements whilst remaining eco-friendly and sustainable.

Kuyichi (Netherlands)

Launched in 2001, Kuyichi was the first organic denim brand, creating a wide range of jeans from eco-friendly materials, limiting the amount of chemicals, water and wastewater. 

Lize (Italy)

If you’re a fan of sustainability, but also timeless, simple pieces made without synthetics, check out this Italian brand that offers a variety of pieces for men, women, and kids.

Founded by a couple soon to welcome their fifth child, this small, family label believes that natural materials should be available to everyone. This brand isn’t vegan friendly, though – they use merino wool, but they do make their products in an ethical and sustainable way.  

Labo Mono (UK)

Labo Mono offers cool outerwear made from recycled plastic bottles – each jacket containing 30 of them. Their colourful jackets are waterproof and built for adventure, offering creative features such as hidden sleeve pockets, pit zips to cool off after cycling, reversible reflective cuffs, and many more.

Masson & Green (UK)

Masson and Green is an industry leading men’s sustainable clothing brand out of Nottingham, England, supplying luxurious quality organic apparel to customers across the UK and globally.

From stylish sustainable men’s polo shirts to premium quality outwear that’s always ethically sourced and manufactured, Masson and Green are a sustainable brand that prides itself on quality over following trends.

They use only ethically sourced materials, with a focus on classic, heritage styles and unrivalled comfort.

Mud Jeans (Netherlands)

With jeans produced using 3 percent post-consumer recycled cotton, 75 percent organic cotton, and 2 percent elastane, Mud Jeans are devoted to producing as little waste as possible and ensures a transparent supply chain, as well as fair wages for workers.

They are well aware of the temptation fast-fashion poses (it’s hard to resist new trends) and even offer a monthly subscription, meaning you can get a pair of Mud Jeans and then trade them in for a new model after a year.

Nomads (UK)

Contemporary clothing made with eco-friendly, ethical practices, Nomads champion natural fibres and traditional artisan techniques. 
With a range of cool men’s shirts designed in their North Cornwall studio, Nomads are on a mission to prove that it’s possible to live a stylish, sustainable life.

Nudie Jeans (Sweden)

Nudie Jeans not only produces 100% organic cotton denim, they are also dedicated to sustainable and ethical practice. The Göteborg-based streetwear company offers a free repair service, resells second hand products, and recycles worn out items.

While not all their products are Fairtrade-certified, the label sources organic Fairtrade cotton from India to make its basic tees, hoodies, sweatshirts, underwear and shirts.

Plant Faced (UK)

Describing themselves as “the lovechild of fashion, design, art, music, skate, surf, street, tattoo culture, and a plant-based, cruelty-free lifestyle”, London-based Plant Faced are streetwear without the sweatshops. 
With 100% ethical, cruelty-free clothing, they aim to spread messages and start conversations. 

Raeburn (UK)

Christopher Raeburn designs intelligent and sustainable fashion, reworking surplus fabrics and garments to create distinctive and functional pieces. Incubating a culture of creative collaboration in his East London studio to create garments stocked in the best stores globally.

Rapanui (UK)

Manufactured using sustainable materials and renewable energy such as sun and wind, this brand is perfect for shopping jumpers and flannel shirts. Based on the Isle of Wight, the UK label works to fight the unemployment young people face.

When your garments are worn out, just send them back – the brand will make new items from recovered fabrics. Every item is shipped in plastic-free packaging to make sure no surplus waste is created.

Renegade Guru (Netherlands)

If you’re on the lookout for some fair trade activewear, Renegade Guru offers a wonderful variety of yoga pieces made of organic cotton to enjoy your recreational activities in style.

Ensuring good working conditions for its manufacturers, this brand also provides a full transparency policy surrounding its supply chain.

Riz Board Shorts (UK)

In 2009, friends Riz Smith and Ali Murrell decided that there was a need for something better in the men’s swimwear market. Riz had worked for many years designing swimwear for a number of global sports and fashion brands, and Ali had recently returned from sailing across the Pacific where he witnessed first hand the crisis of plastic pollution facing our oceans.

Together, they set out to build a brand with the aim of creating ‘The most beautiful and sustainable swim shorts in the world’.

Studio Jux (Germany)

Studio JUX opened in 2008 fuelled by a belief that sustainable fashion should be fun and enjoyable for everyone involved; from the designers, the people working in factories and everyone wearing and using the products. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German.

Their collection is made in their own factory, by women empowerment projects and social enterprises in Kathmandu, Nepal – ensuring safe and healthy working conditions, maximising their social impact and minimising environmental cost at the same time. 

Suitable (Netherlands)

Suitable originated in the Netherlands and is slowly expanding.

Besides their private label, they also sell name brands – some already present in this list. Whether you’re looking for a GOTS certified sweater, a bamboo shirt, or a stretchy casual suit made of recycled materials, Suitable has it.

They produce clothing for every moment. “Your moment, your style.”

ThokkThokk (Germany)

With Munich-based ThokkThokk, striking minimalistic but energetic graphic design meets ecological production. Their goal is to create an alternative to fast fashion and make sustainable fashion accessible to everyone, with attitude, style, and fair pricing policy.

All ThokkThokk pieces are sustainable, fair and vegan. 

Thought (UK)

Thought produce smartly designed hemp shirts, men’s t-shirts and more. Each piece, made from naturally grown bamboo, cotton, wool or hemp is super-soft, sustainable, free from harmful pesticides and chemicals, and often stronger than fast fashion equivalents. 

Two Thirds (Spain)

A cool brand looking to reduce the carbon footprint that uses organic materials, Two Thirds incorporates green practices in the production of their timelessly designed pieces. Garments are produced using organic cotton, linen, and Tencel, with the intention of using as little resources as possible.

Vatter (Germany)

VATTER underwear is crafted from the finest organic cotton, with exceptional design – bringing sexy to the organic clothing scene. They position themselves as “cotton with attitude”. This underwear company keeps sustainable fashion in mind.

Vegan Outfitters (UK)

Vegan Outfitters are self-styled passionate plant-based vegan killjoys, on a mission to spread compassion, one tee at a time.

Their range of t-shirts, sweatshirts, hoodies and joggers carry lighthearted, sometimes provocative motifs, to keep you smiling through those meat-heavy family dinners, and maybe even start a discussion or two.

I hope that you found at least something you were looking for amongst that list. But if it’s ethical, sustainable shoes or accessories you’re looking for, then try this listing instead.